Why every multi-site business needs a consent manager
Privacy policies describe intent. A consent manager enforces it — across banners, SDKs, vendors, and audits.
A privacy policy is a document. A consent manager is a system. When those two drift apart, you get banners that say one thing while tags do another.
Teams outgrow a single GTM checkbox the moment they add a second brand, a mobile app, a new ad vendor, or a second country. The consent manager becomes the shared source of truth for purposes, vendors, and evidence.
What “good” looks like
Good CMPs collect granular choices, persist them, propagate them to scripts and SDKs, and keep an audit trail. They also let legal update copy without a full engineering release.
Consent Guru is built for that loop: publish a policy, install the SDK, record decisions, and prove them later. That is how consent moves from a homepage widget to an operational control.
Educational overview only — not legal advice. Confirm requirements with counsel for your products and markets.
