Privacy preferences
The preference center is the durable place for a California opt-out, not a one-time banner that disappears.
California
CCPA and CPRA preference management
California’s rules emphasize the right to opt out of sale or sharing, including cross-context advertising. Consent Guru helps you present and record that preference.
What is CCPA consent management?
In California, the practical work is often a notice and an opt-out of sale or sharing, not a GDPR-style opt-in. CCPA consent management means presenting that preference, recording it, and applying it to the purposes you mapped. A preference center does not, by itself, interpret every Global Privacy Control signal.
A footer link that no tag reads is not an opt-out
The CCPA, as amended by the CPRA, gives consumers rights to know, delete, correct, and opt out of the sale or sharing of personal information. A Do Not Sell or Share link has to change what vendors receive.
Consent Guru can express that preference as a purpose-level choice and apply it to mapped tags. Global Privacy Control handling still has to be configured to match the stance your counsel adopts.
How opt-out management is set up
Step 1
Name the purposes
Separate sale, sharing, or advertising purposes from service-provider processing that is not a sale.
Step 2
Offer the control
Put the opt-out in the banner or preference center where the visitor can actually use it.
Step 3
Suppress
Map the opted-out purpose to the tags that should stop.
Step 4
Record
Keep the preference with a timestamp and policy version, and accept a later change.
Key capabilities
Vendor mapping
Tie advertising tags to the purpose that represents sale or sharing, based on your own classification.
Rights intake
Know, delete, and correction requests belong in the DSAR workflow.
No automatic “sale” verdict
The product does not decide whether a disclosure is a sale. Your contracts and counsel do.
What teams use it for
- An opt-out that can reach mapped technologies.
- A record of the preference, not only a click event in a tag manager.
- A path for access and deletion that is separate from the opt-out.
- Copy you can align with a “Do Not Sell or Share” link.
Advertising opt-out
Stop mapped advertising purposes when the visitor opts out.
Multi-state US sites
Use the California configuration where you have decided it applies, without relabeling it as GDPR consent.
Preference links
Point footer links at the preference center rather than a mailbox.
Privacy considerations
CCPA and CPRA duties include notices at collection, service-provider terms, and sensitive-information limits. A preference center covers the choice, not the whole statute.
This page is educational product information, not legal advice, and it does not guarantee CCPA or CPRA compliance.
Questions
1.What is CCPA consent management?
In practice it means operating the notices and opt-out preferences California requires, especially for sale or sharing, and keeping a record of those choices.
2.How is CPRA different from a GDPR banner?
GDPR consent is often an opt-in before non-essential processing. CPRA is more often an opt-out of sale or sharing. The same banner component can present either model, but the wording and defaults must not be copied blindly.
3.Does Consent Guru honor Global Privacy Control by itself?
GPC is a browser signal you should account for in the experience you configure. Enabling a preference center does not automatically interpret every signal unless that behavior is turned on for the site.
Related pages
- Preference centerWhere an opt-out should remain available.
- DSAR managementAccess, deletion, and correction requests.
- California opt-out articleDesign notes for sale and sharing choices.
This page describes how Consent Guru supports privacy operations. It is not legal advice, and using the product does not by itself make an organization compliant with GDPR, CCPA, CPRA, the DPDP Act, or any other law.