Consent records
Each decision keeps an identifier and a policy snapshot so a later review can see what was actually presented.
Product
A consent management platform for recorded choices
Consent Guru is consent management software that helps organizations present a choice, store the consent record, and apply that choice to cookies, tags, and later privacy requests.
What is a Consent Management Platform?
A Consent Management Platform (CMP) is software that helps organizations collect, manage, store, communicate, and enforce user consent and privacy preferences across digital experiences. Consent Guru is that kind of platform. Using it does not by itself make an organization legally compliant.
A banner is not a system of record
Many sites collect a click and then lose the context: which notice version was shown, which purposes were optional, and whether the person later withdrew. A consent management platform keeps that context with the decision.
Consent Guru is built as that system for websites. Legal and product teams publish a policy. The SDK presents it. The workspace keeps the consent log, the preference center, and the signals other tools are allowed to use.
How the platform works
Step 1
Define purposes
Mark what is required for the service and what is optional, then map vendors and trackers to those purposes.
Step 2
Publish a notice
Draft the banner and preference-center copy, then publish a version. The live site uses the last published version.
Step 3
Record the choice
The SDK stores the decision with a consent identifier, timestamp, locale, and a snapshot of the notice that was shown.
Step 4
Apply and review
Optional scripts wait on the recorded choice. Teams review consent analytics, audit logs, and later withdrawals from the same workspace.
Key capabilities
Cookie and tracker discovery
Scan a site for cookies, scripts, and third-party trackers, then classify them against purposes and vendors.
Privacy preference center
Returning visitors can review purposes and change an earlier choice without contacting support.
Consent API and webhooks
Issue API keys and deliver consent and rights events to endpoints you operate.
What teams use it for
- One published policy for the banner, the preference center, and the SDK.
- Evidence that includes the notice version, not only a yes or no.
- A place to review rates, withdrawals, and configuration changes.
- Separate organization workspaces, roles, and retention settings.
Multi-site teams
Publish per website, with domain checks so a site key is used on the host it was registered for.
Privacy operations
Connect consent records with rights-request intake in the public Privacy Centre.
India and global properties
Use the same workspace for DPDP-oriented notices and for GDPR or CCPA/CPRA preference flows.
Privacy considerations
A consent management platform helps you implement a process. It does not decide your lawful basis, and it does not make an organization compliant by itself.
You still need notices, contracts, and a retention position that match the processing you actually do.
Technical capabilities
Browser SDK
Install the SDK so the recorded choice can be applied before optional scripts run.
Google Consent Mode
When enabled for a website, purpose choices can be mapped to Google consent signals, including ad_storage and analytics_storage.
Questions
1.What is a consent management platform?
It is software that helps an organization present privacy choices, store the resulting consent records, and pass those choices to the tags, cookies, and systems that depend on them.
2.Does Consent Guru replace a privacy policy?
No. The platform publishes the notice you configure and records the choice. Your privacy policy, contracts, and legal review remain your responsibility.
3.Can consent records be audited?
Yes. Decisions keep a consent identifier, timestamp, locale, and policy snapshot. Workspace audit logs also record configuration and access changes.
Related pages
- Consent managementHow collection, withdrawal, and consent logs fit together.
- Consent recordsIdentifiers, notice snapshots, and receipts.
- Cookie consent managementCookies, categories, and scanner findings.
- DPDP consent managementPurpose-bound notices for India’s DPDP Act.
- Enterprise consent managementMultiple sites, roles, and an API.
- Platform pricingSilver, Gold, and Platinum plans are quoted after an enquiry.
This page describes how Consent Guru supports privacy operations. It is not legal advice, and using the product does not by itself make an organization compliant with GDPR, CCPA, CPRA, the DPDP Act, or any other law.